Our Firm
Pursuing Your Retirement Goals and Objectives is Our Business
Meet the Team
Premier Retirement Plan Advisors offers all-encompassing services to our clients, business and personal. We have strategically partnered with many of the leading record keepers, third-party administrators, insurance companies, mutual fund companies, and investment managers in order to provide our clients with products and services to meet their specific financial needs. Additionally, Premier Retirement Plan Advisors has an unwavering commitment to premier service.
Core Values
In everything we do, we are guided by our core values:

Coordinating Your Entire Wealth Team
We serve as the quarterback of your financial team, coordinating with estate attorneys, CPAs, private bankers, and investment specialists to ensure every aspect of your wealth is professionally managed. With a deep understanding of the complexities that come with wealth, Premier provides customized strategies designed to protect, grow, and simplify your financial life. Whether you need tax-efficient investment planning, estate structuring, business succession guidance, or private banking solutions, we bring together the right experts to create a seamless, fully integrated wealth plan.
Meet the Team
J.R. Phillips, CRPS®, AIF®
As President and Founder of Premier Retirement Plan Advisors, JR has been in the financial industry for 9 plus years. JR is passionate about serving clients and business partners with each core value that he stands behind.
JR enjoys spending time with his family, outside yard work and cheering on the Iowa Hawkeyes. JR lives in West Des Moines with his wife, Laura and children Gavin and Anna. Their oldest son, Cole, is a student at the University of Iowa.
JR is an Investment Advisor Representative of Cetera Advisor Networks LLC.
Tyler Peterson, CFP®
As an Investment Adviser Representative with Premier Retirement Plan Advisors, Tyler brings a passion for helping clients reach their financial goals. He focuses on helping young professionals build clear and confident financial plans that support their long-term success.
Since entering the industry, Tyler has earned the SIE, Series 7, Series 63, Series 65 registrations, Iowa life and health insurance license, and the CERTIFIED FINANCIAL PLANNER™ designation.
In his leisure time, Tyler enjoys working out, cooking at home, and spending time with his friends and family. He lives in Clive with his wife, Lexi, daughter Evelyn, and their dog, Kona.
Hannah Blackford
As the Client Services Associate at Premier Retirement Advisors, Hannah is passionate about connecting with clients and supporting them as they work toward their financial goals. Although new to the financial industry, she brings several years of strong customer service experience from numerous job fields. Hannah is a graduate from Iowa State University with a Marketing and Entrepreneurship degree.
Outside of the office, Hannah enjoys doing yoga and Pilates, binge-watching her favorite shows, traveling, and spending time with her boyfriend, Ermin.
Non-Registered Associated Person with Cetera Wealth Services, LLC, member FINRA/SIPC.
Partnered With:

Explore Cetera
In 2021, Cetera expanded its reach by acquiring Voya Financial Advisors, further strengthening its position as a leader in the financial services industry. Through our partnership with Cetera, our firm has gained comprehensive and leading-edge growth capabilities, along with increased flexibility and choices designed to better serve each of our clients’ specific goals.
Elevating Financial Services Through Our Cetera Partnership
Our collaboration with Cetera grants us access to their expert legal and financial services, independent investment research, and a century of financial planning experience—enabling us to offer you comprehensive, tailored financial solutions.
Investment Management Team
The Cetera Investment Team offers independent research and guidance, helping us craft a personalized investment plan tailored to your needs.
Advanced Planning Group
Our key resource partner, Cetera's Advanced Planning Team, provides us with professional legal and financial services.
NFG Brokerage
Our partnership with NFG Brokerage entails customized insurance strategies that address specific needs and deliver effective solutions.
We Strive to Exceed Your Expectations Every Day.
While our efforts will be focused on helping you pursue your objectives, our ultimate goal is for you to surpass them. After all, you’re investing time, money and energy into working with us, and we want to make sure you’re getting maximum value out of our relationship. Throughout our time together, we’ll be constantly looking for new ways to get you closer to where you want to be.
Learn More About Our Services
Business Services
As an independent financial services and consulting firm, we focus on guiding administrators to the right retirement plans for the benefit of the company and the employee.
Individual Services
Our financial planning and investment management teams come together to provide the best advice and guidance for your unique goals.